Champion building is a key tactic employed by many organisations to promote advocacy through key individuals. However, there is a notable literature gap around the effectiveness and use of champion building.
We were commissioned by the Bill & Melinda Gates foundation to address this gap and conduct research around the wider experience of champion building.
The below infographic outlines the process of champion building:
Over the course of four blogs, we examined each stage of champion building from why to use champions, to how to identify and support potential candidates before going one step further to ask: How do you evaluate the success of champion building strategies?
No time to read a blog? Check out our bite-sized guides to champion building.
Champion building seeks to identify and empower individuals to act as advocates for change. Our new blog series asks the key...
The second blog in our champion building for advocacy series explores identifying champions in different contexts for...
The third blog in our series explores how to design support packages for champions to maintain successful, long-term...
