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Addressing Violence Against Women and Girls Through Sport

Itad is designing a monitoring and evaluation framework to provide both formative and summative evidence on the performance of the Prevention of Violence Against Women and Girls Through Sport programme.


Violence against women and girls is a global phenomenon, widely recognised as one of the most enduring abuses of human rights worldwide, affecting an estimated third of women during their lifetime and throughout their life cycle.

The aim of the programme

The Addressing Violence Against Women and Girls Through Sport programme is being implemented by the British Council in association with the Premier League and Itad.  The programme works with young people aged 10-20 and their wider communities in two regions of Kenya.  It uses inclusive community football coaching with young people as a means to address negative gender stereotypes and attitudes towards violence, challenge harmful relationship dynamics between men and women, and ultimately change behaviour and reduce the incidence of violence. The programme also aims to build an evidence base for the effectiveness of preventing VAWG through sport, in order to inform policy and practice around violence against women and girls and using sport for development.

Our approach

Itad is designing the programme monitoring framework and supporting its implementation and is also conducting an independent impact evaluation of the programme.  The evaluation follows a theory-based design, involving baseline and endline surveys and qualitative data collection with young people, coaches and wider community members, in order to assess the impact of the project but also how and why project activities do or do not lead to change.  Monitoring and evaluation data will be fed back into the project to refine and improve delivery on an ongoing basis and provide evidence to inform scale-up or replication of similar projects in Kenya and beyond.

For more information, see the UK government website.


Contact Jon Cooper ( if you would like to discuss this project.

Image © Football 2. Photo Credit: James Gray-King