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Monitoring and Evaluation Support to the Food Retail Industry Challenge Fund

Itad is supporting the Food Retail Industry Challenge Fund management team by ensuring effective M&E systems are in place and in use.


The Food Retail Industry Challenge Fund (FRICH) aimed to improve the lives of poor Africans by connecting them to the UK and other European markets in an equitable and sustainable way, increasing European imports of food from Africa.

The competitive fund supported new ideas that connect African farmers with global retailers through innovative business partnerships.  FRICH achieved results by removing blockages to market access and making sure that European shoppers know what differences their purchases make to poor farmers.

Our role

Itad supported the FRICH fund management team in the delivery of successful outcomes by ensuring effective monitoring and evaluation systems were in place and in use, both for the fund as a whole, and the individual projects supported by the fund.

Image © People_Itad
Team members